Case Study: Temple Turmeric (formerly TumericALIVE)
TumericALIVE was born with just a blender and the dream of sharing exceptional organic healing elixirs with the world. After a successful launch into Whole Foods Natural Markets, Bellina Creative has continued to service all facets of TumericALIVE’s creative marketing and strategic branding effort. What began as a small grassroots operation serving yoga studios and heath stores in the East Village of New York City has radiated into a national brand — serving thousands of customers each day across the United States.
In 2015, the company positioned itself for global reach and increased its market share by rebranding as “Temple Turmeric” using “Honor Your Body” as its new tagline. Bellina Creative was once again tapped to evolve and redesign the logotype, package labels, and additional branded materials.
“Scott Bellina and I have been working closely for 4 years. Our journey together has been integral to the branding of TumericALIVE. Bellina Creative’s attention to detail, visual integrity, and knowledge of brand building is world class. Scott is a pro and a pleasure to work with.” — Daniel Sullivan, Founder, TumericALIVE
Case Study: Blü Finn (Finn Beverages)
Finn Beverages delivers uniquely refreshing and health conscious alternatives to the social drinking experience. They do it through Finnish heritage, premium ingredients, high alcohol content, and exceptional value. “Blü Finn” is an American take on the Finnish “lonkero”, or “long drink” — a traditional, ready-to-drink mildly carbonated gin and grapefruit cocktail first introduced in the 1952 Winter Olympics. Finn Beverages hired Bellina Creative to develop a brand strategy to position its unique alcohol-based beverage for American consumption. We then took this strategy to the branding and packaging of Blü Finn for both a gin-based and a vodka-based line of beverages.
“Bellina Creative designed a dynamic package of branding essentials necessary to grow Finn Beverages. Scott listens, strategizes, works enthusiastically, and produces brilliant results. We are very pleased about our decision to select BCD as our branding firm.” — Rainey Davis and Paul Davis, Finn Beverages Co-Founders
Case Study: Ibis Bay Beach Resort
What was once considered an eye-sore relic from the 1950s, Ibis Bay Beach Resort tapped Bellina Creative to create a unique website in alignment with their major cosmetic overhaul. We provided a staged approach — delivering two websites in conjunction with the significant modifications to the resort. IbisBayResort.com was nominated and featured on awwwards.com’s “Site of the Day” immediately after it was launched.
“BCD took our creative brief beyond the logical next step. They delivered a site that changed the way we communicate with our guests. Scott Bellina created a simple and beautiful solution to some very complex problems. And he’s good to work with. That combination is very hard to find.” — Chris Holland, Owner, Ibis Bay Beach Resort
Case Study: RED PR
RED PR is a strategic PR firm specializing in beauty, fashion, and lifestyle brands. RED PR partnered with Bellina Creative to redesign a fresh corporate identity, brand assets, website, print collateral, and email campaigns — setting them apart as a public relations leader in New York City’s fashion and beauty industry. Bellina Creative also offers creative services to many of RED’s clientele such as Morgan Taylor Lacquer.
“Scott Bellina’s vision took my concept to a new level and exceeded my expectations. The impact of his creativity and trained eye on the image of my business has been remarkable. Bellina Creative is the full package — collaboration, creativity, reliable and timely service at reasonable fees. If you’re tired of flakey artists, or programmers who say they are designers, and you want truly fresh creative beyond what you can see, work with Bellina Creative. They are a partner, not a vendor.” — Julia Labaton, President, RED PR
Case Study: Starlight Orchestras
Starlight Orchestras is the highest possibility of what live music can be when geared for a private event. While not a concert or show, their event presentation is the same caliber as headline entertainment — offering the most premium product to their clients and events such as the Presidential Inauguration Ball, Mardi Gras Galas, and Catherine Zeta Jones/Michael Douglas’s wedding. Starlight Orchestras founder Valerie Romanoff partnered with Bellina Creative Design to bring that same level of quality to it’s visual branding and strategic marketing effort. From business cards and custom music stands to website blog design and email templates, Bellina Creative has helped set Starlight Orchestras apart from everyone in their field.
“I can’t say enough about how wonderful Scott Bellina is to work with. He has transformed my company’s image in a way that I didn’t know was possible. He heard all of our input and created something fantastic. His understanding of my brand, his art, and his creativity are truly inspiring.” — Valerie Romanoff, CEO, Starlight Orchestras
Case Study: BriteShot
Upon the launch of their revolutionary LED lighting technology, The Luminator® RGBAW and the Luminator® AW, BriteShot partnered with Bellina Creative Design to design and develop an engaging website as well as print marketing collateral to drive home the brilliance behind it’s new product. BriteShot’s Luminator® Series of lighting fixtures maximizes lighting power with minimum power consumption and is utilized across the television industry. BriteShot clients include: Law & Order, Person of Interest, The Good Wife, and The Amazing Spiderman 2.
“We hired Bellina Creative to do our website after we saw how inviting Scott Bellina made the one for The Production Plant. It was a smart move by us, as Scott brought our website up a couple of quantum leaps. He was easy to work with, and he gave great results, while listening to us well regarding any concerns we may have had.” — Peter Ticktin, Senior Counsel, The Ticktin Law Group/ Founder, BriteShot Inc
Case Study: Love Grace Foods
Love Grace Foods is a small company making a big impact. Their mission is to provide a higher level of vitality through optimal nutrition — gourmet juices, smoothies, and elixirs — made-to-order with cold press extraction to maximize nutrients, bio-availability, and product shelf-life. Love Grace commissioned Bellina Creative Design to create an inviting brand mark and typographic system that captures the essence of what they do and that resonates with their growing consumer base. Love Grace’s products are truly tranformational to the body, mind, and soul, and it was crucial for us to establish a brand that welcomes consumers to the world of healthy living.
“To this day my partner and I remain happy and confident with the brand image Bellina Creative helped us develop in the world. We have worked with other designers and Scott Bellina is set apart as an authentic creative visionary that is rare to find. Not only does he hold a deep skill set, but he clearly has a deep love for his work, making it truly special.” — Jake Mabanta, Co-founder, Love Grace Foods
Case Study: Web Design
Bellina Creative specializes in strategic web design from concept to completion. We partner with our clients on user experience design (information architecture), creative art direction, graphic design production, and web development solutions with a hands-on approach. Here’s an overview of web sites Scott Bellina has created throughout his illustrious career.
Clients & web portfolio included:
BBC America, BBC Worldwide, Bootzwalla, Fuse Channel, PR Boutiques International, Showtime Sports, The Production Plant, Cataboom, David Mexico Design Group, BriteShot, Columbia Artists Management Inc, Bondi Digital Publishing, albumcredits.com, Heather Henry Design, Ibis Bay Beach Resort, TumericALIVE, IFC Channel, Starlight Orchestras, Interactive Partners, Matrix Haircare, LeForet Restaurant New Orleans, RED PR, Lindsey Wilner, Madison Square Garden, Radio City Music Hall, The Beacon Theatre, The Rockettes, MSG Channel, SCP Worldwide, Related Condos, Post Management Self-Storage
Case Study: Logomarks
A brand is more than just a logo. It is a promise about what an organization is and what benefits it delivers every time people come in contact with it. This consideration factors into every logo development process Bellina Creative engages in. We partner with our clients to strategically devise a brand mark they can truly own as the creative foundation to which to build their brand.
Clients & Logomarks included:
Finn Beverages, Garden of Canoa Brazil, Love Grace Foods, TumericALIVE Yoga in a Bottle, SkyWater, Jeremy Lin for AND1, Columbus Blue Jackets (SME), Sports Marketing Japan (SME), Quinnipiac Athletics, Atlanta Thrashers (SME), New York Rangers (SME), SME Branding, Champs Sports Bowl, National Sports Marketing Network, US Olympic Committee (SME), Texas Amateur Golf, Interactive Partners, Feed-a-Family, Vial-Hamilton, Alive in You, Little One White Street, Tease Salon NY, Rare Medium, Ibis Bay Beach Resort, RED-PR, Bootzwalla, From the Big Apple to the Big Easy Benefit Relief, Bespoke Law Group, intercloud systems